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Archive for July, 2009

Social Media…Just Do It! (number 7)

Posted in Media, Web, tagged , , , on July 23, 2009 | Leave a Comment »

Social media, it’s all a bit cool for school at the moment, everyone wants to know how to get the most out of it without committing resources to it in case it all goes wrong. Well it’s got to the point where the numbers are talking for those that have thrown their weight behind their [...]

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Skittles – The brand equivalent of free climbing

Posted in Shock, TV, Web, tagged , , , , , , on July 15, 2009 | 1 Comment »

Skittles, recently they went about changing their website to a shed load of internet & social media content which was modifiable by the general web population such as twitter feeds, facebook fan pages and wikipedia entries. The process didn’t start off too smoothly with the twitter feed bringing in any tweets that featured the word [...]

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Top 5 Dropped Ad’s

Posted in Music, Print, Shock, TV, Viral, Web, tagged , , , , , , , , , , , , , , , , , , , , , on July 5, 2009 | Leave a Comment »

Sometimes you just need to know when to cut ties with a message that isn’t right…other times companies absolutely bottle it when they find that their ad brings a little negative attention towards their brand. Recently Microsoft decided to drop their IE8 ad featuring Dean Cain (formerly of TV’s Superman series) due to public pressure, [...]

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