Social media, it’s all a bit cool for school at the moment, everyone wants to know how to get the most out of it without committing resources to it in case it all goes wrong. Well it’s got to the point where the numbers are talking for those that have thrown their weight behind their Twitter profile, blog responses and a facebook fan page.
Everyone uses Dell as an example of successful use of social media, they make people aware of their top offers via Twitter, they have the Ideastorm site for customers to suggest improvements, and generally they seem to be getting it right. This is supported by research which shows Dell to be the 9th most mentioned brand on Twitter and the 2nd most engaged brand on Twitter. Now the figures are also showing that the brands that are most engaged within social media are showing the most significant increase in revenue.
I’m aware these brands are all fairly strong, and would have most likely reported an increase in revenue anyway, however, with such a strong social media presense it can only have added to the growth in revenue. It also means that bloggers are more likely to mention your brand, increasing the number of evangelists, and consequently increasing your brands visibility across the internet. And mentions make money…at least that seems to be the case!
So, if you ever needed to persuade your F.D. that social media needs to become a key part of your brands marketing strategy, it would seem now is the time!
