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Archive for January, 2010

Planning anthems – music to think to

Posted in Music, tagged , , , on January 24, 2010 | Leave a Comment »

What are the best songs to get you going when you need to think/be inspired/knock out a Powerpoint? Here’s a collaborative Spotify playlist to accumulate the favourite tracks of Planners around the world (or at least where there’s Spotify). It’s still in the early stages, so please add a few tracks, but as it’s all [...]

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Gaming – the next step for social marketing?

Posted in Media, tagged , , , , , , , on January 7, 2010 | 3 Comments »

Name the big social media channels – Twitter, Facebook, YouTube etc; for which there are hundreds of blog posts written about these channels by marketers every day. Consequently the desire to mine the opportunities present on these major social media platforms has led us to miss clear opportunities elsewhere. Namely, the development of social experiences [...]

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Fallon ‘White Rabbit’ Case Study

Posted in Media, Viral, Web, tagged , , , , on January 6, 2010 | Leave a Comment »

The case study video for the recent campaign by Fallon for SyFy’s Alice. Nice integrated campaign, but even nicer running rabbit projection. Very clever!

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Is 2010 the year Facebook Connect takes off?

Posted in Web, tagged , , on January 2, 2010 | Leave a Comment »

I came across this slide deck on Slideshare yesterday about Facebook Connect by Nerdy Interactive Labs. It has given me greater insight into the opportunities the Facebook API can offer brands, especially in terms of data capture: With the level of growth Facebook experienced in 2009 (approximately doubling its user base in the last 12 [...]

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Top Tweets of 2009

Posted in Web, tagged , , on January 1, 2010 | Leave a Comment »

I posted the top 10 of my Tweets for October, something that I intend to maintain on a regular monthly basis in 2010. So, as 2009 comes to an end, here are the 10 Tweets from my @m_eye account that received the most clicks over the course of the year. 1. Here’s that The Sun [...]

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