I came across this slide deck on Slideshare yesterday about Facebook Connect by Nerdy Interactive Labs. It has given me greater insight into the opportunities the Facebook API can offer brands, especially in terms of data capture:
With the level of growth Facebook experienced in 2009 (approximately doubling its user base in the last 12 months), the opportunities for brands have significantly increased. However, many are still struggling to make the most of these opportunities.
I predict we will see Facebook Connect implemented in many clever ways this year. We saw some ideas developing in 2009, a good example being the campaign for the game Prototype that received acclaim for the way it made use of Facebook Connect. I expect this to be a base upon which brands will build during 2010, offering far greater levels of personalisation and interaction than we have seen before.
