Comments on: Gaming – the next step for social marketing? http://planoma.com/2010/01/07/gaming-the-next-step-for-social-marketing/ Wed, 05 Jan 2011 15:38:14 +0000 hourly 1 http://wordpress.com/ By: Nick http://planoma.com/2010/01/07/gaming-the-next-step-for-social-marketing/#comment-140 Thu, 07 Jan 2010 19:39:59 +0000 http://planoma.com/?p=560#comment-140 It’s more the evolution of the gaming platform that makes it social. Previously placing ads in games was a singular experience, sharing that experience wasn’t possible until the development of internet gaming. Playstation Network and Xbox Live have only really developed in the last 5 years and social interaction in gaming has grown massively. These ads are being experienced in games while you are involved in what is essentially a conference call with a host of different people, often with those people changing each time you start a new gaming session (match, race etc.).

For me this has made it a social marketing platform rather than the broadcasting platform it was 10 years ago.

I agree that the H&M and Adidas clothing items are product placement. However, the respective brands have done this not only because it indicates an affection to the brand, but as that avatar is visible to all gamers the user plays against, the endorsement of the brand acts in a similar to joining a Facebook fan page, in developing brand ambassadors that can show off your products and their affinity with the brand to various other users on that platform.

]]> By: eaon http://planoma.com/2010/01/07/gaming-the-next-step-for-social-marketing/#comment-139 Thu, 07 Jan 2010 14:15:10 +0000 http://planoma.com/?p=560#comment-139 not sure how sticking ads in games is somehow social marketing? its advertising 101 in my book, and the adidas and h&m outfits are straight up product placement.
proper old school.

]]> By: slamdunk http://planoma.com/2010/01/07/gaming-the-next-step-for-social-marketing/#comment-138 Thu, 07 Jan 2010 12:08:57 +0000 http://planoma.com/?p=560#comment-138 Interesting article. It seems that advertisers will take advantage of this approach sooner rather than later.

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