Perception – It devalues creativity. It lacks cohesive planning. It will fail so many times that clients will soon forget about it. Reality – It devalues creativity. It lacks cohesive planning. It will fail most of the time, but it is so cheap and quick that repeatedly cracking the whip isn’t a huge gamble, leading [...]
Archive for February, 2010
Crowdsourcing
Posted in Planning ideas, tagged big spaceship, crowdsourcing, michael lebowitz on February 20, 2010 | Leave a Comment »
America’s head on attitude
Posted in TV, tagged 3G, america, at&t, brand, negativity, O2, orange, there's a map for that, UK, verizon on February 8, 2010 | Leave a Comment »
American brands seem obsessed with highlighting their competitors flaws in favour of promoting their own benefits. Following my trip to New York at the end of January, it was hard to escape the number of brands adopting this type of messaging. The most obvious example was Verizon, who slate AT&T’s 3G coverage across the US, [...]
Top 10 tweets for January 2010
Posted in Media, tagged january, planoma, twitter on February 6, 2010 | Leave a Comment »
This doesn’t prove the power of outdoor advertising, it proves the power of making outrageous statements http://ow.ly/SwQ1 A real Alfa Romeo in a shopping trolley. Ambient stunt http://ow.ly/WA75 Lost in 8 minutes. Didn’t think this was possible. Impressive promo by ABC http://ow.ly/Ts8b The Lego iPhone app that transforms a photo into a mosaic. I think [...]
Tweets
- Facebook launches post reach metrics to help brands understand how many fans saw their content ht.ly/b81mf 1 week ago
- RT @e3_media: MS office for iOS and Android tablets to launch in November bit.ly/LDv58n (via @9to5mac) 1 week ago
- Pretty pleased with the NMA award nomination we've received for our work on Windows Live Messenger ht.ly/b5VQR 1 week ago
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