Marks and Spencer have gone about establishing their green message with what are essentially mobile billboards. Eye catching through simple design and messaging. Plus it clearly means they fit more into a lorry now it has a hunchback.
Archive for the ‘Design’ Category
M&S green lorry
Posted in Design, Promotion, tagged fuel emissions, green, lorry, M&S, marks and spencer, mrks & spencer, truck on April 15, 2010 | Leave a Comment »
Puma redefine the shoe box
Posted in Design, tagged puma, box, shoe, shoes, trainer, fuseproject, green, package, packaging on April 14, 2010 | Leave a Comment »
As brands look to go to obscene lengths in order to differentiate themselves, sometimes the simplest measures are the most effective in defining what a brand is all about. Puma have done just that with their redesigning of the shoe box, a simple item that people have come to take for granted as being just [...]
Anti-advertising advertising
Posted in Design, Media, Poster, Print, tagged alex katz, anti advertising, art, hyundai, new york, shirin neshat, show media, south korea, subway, taxi, taxis, yoko ono on December 26, 2009 | Leave a Comment »
Getting rid of advertising…it’s the new black. Today @brainpicker posted about 500 New York taxis replacing their normal roof light advertising with art for the month of January. Apparently it’s a quiet month for taxi advertising after the furor that is December, however, it’s still setting Show Media back a reported $100,000 in lost revenue. [...]
Damned if You Do, Damned if You Don’t
Posted in Promotion, Design, Print, tagged sony, Risk and early death, just do nothing, british heart foundation, heat, reveal, star, change4life, playstation on March 10, 2009 | 1 Comment »
The Change4Life campaign that’s supported by the British Department of Health & the British Heart Foundation has launched a new run of print ad’s within women lifestyle magazines Heat, Reveal and Star. The campaign focuses on encouraging children to be active, something we can all understand with the rising levels of child obesity in the [...]
50,000 Balloons in Each Aero
Posted in Design, TV, Web, tagged aero, balloon bowl, balloons, bob burnquist, bravia, inspired, jackson 5, male, skateboarding, sony on March 4, 2009 | Leave a Comment »
Aero are attempting to reposition themselves with a more male orientated ad featuring Brazilian pro skater Bob Burnquist riding a skate bowl in California filled with 50,000 brown balloons. The campaign follows the previous female orientated ad which involved a half naked man wandering around his apartment: The new ad clearly looks to move the [...]
Turn it Up to 11!
Posted in Design, Music, Web, tagged digg, flickr, guitar on February 13, 2009 | 2 Comments »
A very clever store front design proving that an innovative approach can allow small businesses to gain exposure without having to throw cash around. The shop is an independant in Southampton, England that has hit the front page on Digg after being posted on Flickr. Go Web 2.0!
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