I’m a bit of a sucker for a good case study video. This parody version by an agency in Germany (I think) does a really good job f showing how over the top the advertising industry can go on occasions.
Archive for the ‘Media’ Category
Augmented reality billboard puts you in the action
Posted in Media, Shock, tagged ar, augmented reality, billboard, holland, innovative, netherlands, violence on May 2, 2010 | Leave a Comment »
Dutch authorities have recently run a campaign to combat street violence within cities. One of the main elements of this campaign was an AR billboard that placed blue screened footage of a fight into real time video stream visible to all passers by to draw attention to how many people just don’t know how to [...]
Converse make Google Adwords awesome
Posted in Media, Web, tagged adwords, case study, casestudy, converse, google, idea, original, video on April 29, 2010 | Leave a Comment »
Isn’t it annoying when you see an original idea, but it is so simple that you wonder how you hadn’t though of it? Here’s another. Converse used terms that were generally unclaimed in Google Adwords to drive people to content that would be relevant to the type of people that search for them. The video [...]
Top tweets during March
Posted in Food & Drink, Media, Planning ideas, Promotion, Shock, Web, tagged hootsuite, march, twitter on April 12, 2010 | Leave a Comment »
1. Another collection of social media infographics – now including Google Buzz http://ow.ly/1nI5n 2. The 50 most creative people of the last year according to AdAge and Creativity http://ow.ly/1hdQA 3. Big resource of the best online planning tools by @ewarwoowar http://ow.ly/18CUo 4. History of marketing (infographic) http://ow.ly/1sIIF 5. Saatchi & Saatchi find TBWA promoting on [...]
Top 10 tweets for January 2010
Posted in Media, tagged january, planoma, twitter on February 6, 2010 | Leave a Comment »
This doesn’t prove the power of outdoor advertising, it proves the power of making outrageous statements http://ow.ly/SwQ1 A real Alfa Romeo in a shopping trolley. Ambient stunt http://ow.ly/WA75 Lost in 8 minutes. Didn’t think this was possible. Impressive promo by ABC http://ow.ly/Ts8b The Lego iPhone app that transforms a photo into a mosaic. I think [...]
Gaming – the next step for social marketing?
Posted in Media, tagged adidas, h&m, ingame, obama, playstation, playstation network, xbox, xbox live on January 7, 2010 | 3 Comments »
Name the big social media channels – Twitter, Facebook, YouTube etc; for which there are hundreds of blog posts written about these channels by marketers every day. Consequently the desire to mine the opportunities present on these major social media platforms has led us to miss clear opportunities elsewhere. Namely, the development of social experiences [...]
Tweets
- Facebook launches post reach metrics to help brands understand how many fans saw their content ht.ly/b81mf 1 week ago
- RT @e3_media: MS office for iOS and Android tablets to launch in November bit.ly/LDv58n (via @9to5mac) 1 week ago
- Pretty pleased with the NMA award nomination we've received for our work on Windows Live Messenger ht.ly/b5VQR 1 week ago
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