I’ve had an opportunity to reflect recently about what I feel I have learned since entering the industry. I had a realisation about the value of instinct. Something that we can be quick to try and avoid, feeling it could mislead us, but it can and usually does provide a valuable foundation to build upon [...]
Archive for the ‘Planning ideas’ Category
Killer instinct
Posted in Planning ideas, tagged hypothesis, ideas, instinct, Marketing, planning on October 6, 2010 | Leave a Comment »
Defining the little issues
Posted in Planning ideas, tagged bathroom, behavioural economics, change, fly, IPA, nudge, problem, richard thaler, rory sutherland, toilet, urinal on June 19, 2010 | 2 Comments »
As the IPA continue to develop their Behavioural Economics program, it is becoming apparent that the industry has forgotten about some of the simplest processes it once carried out, allowing for this common sense approach to appear stand out for many people. Should you have attended any IPA event for Behavioural Economics, you will find [...]
The creative brief in the post digital age
Posted in Planning ideas, tagged creative brief, creative briefs, Digital, gareth kay, planners on April 21, 2010 | Leave a Comment »
As approaching a business problem has changed over the last 20 years with the development of digital opportunities, Gareth Kay (@garethk) recently tackled a matter that, as a young planner, I have questioned myself: Why has the creative brief not evolved while the channels, methods, and timescales within which a brand has the opportunity to [...]
Top tweets during March
Posted in Food & Drink, Media, Planning ideas, Promotion, Shock, Web, tagged hootsuite, march, twitter on April 12, 2010 | Leave a Comment »
1. Another collection of social media infographics – now including Google Buzz http://ow.ly/1nI5n 2. The 50 most creative people of the last year according to AdAge and Creativity http://ow.ly/1hdQA 3. Big resource of the best online planning tools by @ewarwoowar http://ow.ly/18CUo 4. History of marketing (infographic) http://ow.ly/1sIIF 5. Saatchi & Saatchi find TBWA promoting on [...]
Crowdsourcing
Posted in Planning ideas, tagged big spaceship, crowdsourcing, michael lebowitz on February 20, 2010 | Leave a Comment »
Perception – It devalues creativity. It lacks cohesive planning. It will fail so many times that clients will soon forget about it. Reality – It devalues creativity. It lacks cohesive planning. It will fail most of the time, but it is so cheap and quick that repeatedly cracking the whip isn’t a huge gamble, leading [...]
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- RT @edwardboches: How much Coke interaction can you bear come Super Bowl Sunday? #brandbowl http://t.co/0avsHSRC… 1 week ago
- Need to clear your mind? Then just hold it when you click on this screen http://t.co/aItEqxEv 3 weeks ago
- RT @georgina_g: Windows on an iPad: OnLive Desktop rents you PC in the cloud http://t.co/rVoPFLx8 #CES #tech #cloud 1 month ago
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