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Archive for the ‘Promotion’ Category

This recent light mapping projection to publicise the release of iron Man 2 really shows how cool this technology can be. It’s quite long at 6 minutes or so, but with the AC/DC soundtrack and visual entertainment that I’ve never seen matched before in this field, it will fly by!

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Marks and Spencer have gone about establishing their green message with what are essentially mobile billboards. Eye catching through simple design and messaging. Plus it clearly means they fit more into a lorry now it has a hunchback.

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1. Another collection of social media infographics – now including Google Buzz http://ow.ly/1nI5n 2. The 50 most creative people of the last year according to AdAge and Creativity http://ow.ly/1hdQA 3. Big resource of the best online planning tools by @ewarwoowar http://ow.ly/18CUo 4. History of marketing (infographic) http://ow.ly/1sIIF 5. Saatchi & Saatchi find TBWA promoting on [...]

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Things that have inspired me during 2009: Ikea Facebook Take something everyone does (yet hate when others do it to them) and give people free stuff for doing it. This got the Ikea store in Malmo plenty of publicity via peoples Facebook walls. It also allowed them to then make a case study video for [...]

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As a Bristol resident who currently works within 30 seconds walk of the Bristol Museum, it’s been hard not to notice the queue that forms every day for the Banksy vs Bristol Museum exhibition. If you’re not from Bristol it’s probably a good idea to give you a few images to gain an insight into [...]

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The Change4Life campaign that’s supported by the British Department of Health & the British Heart Foundation has launched a new run of print ad’s within women lifestyle magazines Heat, Reveal and Star. The campaign focuses on encouraging children to be active, something we can all understand with the rising levels of child obesity in the [...]

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With news today that Absolute radio has lost 461,000 listeners since it was re-branded from Virgin radio, the growing trend of new brands failing even with established infrastructure continues. Absolute follow their fellow Virgin-re-branders Zavvi into a situation where the change in brand has seen problems arise. At least Absolute had a go at establishing [...]

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With Macworld, Apple’s annual conference now underway, The Onion haven’t missed the opportunity to rip into the technology giant with this mock up of their interpretation of the future of the laptop computer. A laptop with an iPod click wheel instead of a keyboard – genius. All publicity is good publicity after all…20 minutes battery [...]

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Shocking?

We all enjoy viewing those ad’s which have been banned by the ASA and similar authorities worldwide. They essentially kept Chris Tarrent in work prior to Who Wants to be a Millionaire keeping him busy. I recently came across this Nike ad, which I thought was too good not to share. This also led me [...]

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