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Archive for the ‘Sport’ Category

Heineken Champions League stunt

Posted in Sport, Viral, tagged , , , , , , on March 28, 2010 | Leave a Comment »

I tweeted about this a few weeks ago, but it is so brilliant it should be shared here as well. Heineken hit the nail on the head with a superbly organised stunt that took place during the Real Madrid – AC Milan game last year, the reasoning is all spelled out in the video below. [...]

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Is This the Goal of Your Ads??

Posted in Sport, TV, Viral, tagged , , , , , , , , , , , on February 5, 2009 | 1 Comment »

Many football fans will be chuckling (or fuming) today after the treatment ITV gave to its coverage of the FA Cup 4th Round replay last night.  The broadcaster interrupted the final few minutes of extra time to run an ad break, purposefully or not, and subsequently failed to screen the only goal of the Merseyside [...]

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Super Bowl Means Super Budgets

Posted in Sport, TV, Web, tagged , , , , , , , , , , , on January 24, 2009 | Leave a Comment »

The highlight of the American sporting calender, Super Bowl XLIII, is just over a week away, and with it comes the first time the highly prized 30 second commercial breaks will cost a cool $3million each!  Subsequently brands want to make the most of those 30 seconds of mass market attention by creating clever, memorable [...]

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