American brands seem obsessed with highlighting their competitors flaws in favour of promoting their own benefits. Following my trip to New York at the end of January, it was hard to escape the number of brands adopting this type of messaging. The most obvious example was Verizon, who slate AT&T’s 3G coverage across the US, [...]
Archive for the ‘TV’ Category
America’s head on attitude
Posted in TV, tagged 3G, america, at&t, brand, negativity, O2, orange, there's a map for that, UK, verizon on February 8, 2010 | Leave a Comment »
I’ve Got NZ Under My Skin
Posted in Shock, TV, tagged air new zealand, body paint, gin wigmores, under my skin on May 25, 2009 | Leave a Comment »
After having used Air New Zealand for a few flights on my round the world trip last year (get me, I’ve travelled!), I came across this new ad for them involving a large amount of body paint which I found to be entertaining and lighthearted. It really takes on the Kiwi ethos for an airline [...]
Have British Gas Got it the Wrong Way Round?
Posted in TV, tagged animation, British Gas, Guilherme Marcondes, plug, reverse, wind farm on March 9, 2009 | Leave a Comment »
This is the new British Gas ad to indicate it’s moving towards renewable resources for it’s energy production, produced by Guilherme Marcondes. It’s all very nice in design with some great animation, however, why is the wind farm plugging into the house rather than the house being plugged into the wind farm?
50,000 Balloons in Each Aero
Posted in Design, TV, Web, tagged aero, balloon bowl, balloons, bob burnquist, bravia, inspired, jackson 5, male, skateboarding, sony on March 4, 2009 | Leave a Comment »
Aero are attempting to reposition themselves with a more male orientated ad featuring Brazilian pro skater Bob Burnquist riding a skate bowl in California filled with 50,000 brown balloons. The campaign follows the previous female orientated ad which involved a half naked man wandering around his apartment: The new ad clearly looks to move the [...]
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