Many football fans will be chuckling (or fuming) today after the treatment ITV gave to its coverage of the FA Cup 4th Round replay last night. The broadcaster interrupted the final few minutes of extra time to run an ad break, purposefully or not, and subsequently failed to screen the only goal of the Merseyside [...]
Archive for the ‘TV’ Category
Infrastructure Doesn’t Make A Brand
Posted in Food & Drink, Music, Promotion, TV, tagged absolute, adminstration, aviva, brand, infrastructure, marathon, mars, norwich union, Radio, recession, snickers, virgin, zavvi on January 29, 2009 | 1 Comment »
With news today that Absolute radio has lost 461,000 listeners since it was re-branded from Virgin radio, the growing trend of new brands failing even with established infrastructure continues. Absolute follow their fellow Virgin-re-branders Zavvi into a situation where the change in brand has seen problems arise. At least Absolute had a go at establishing [...]
Lennon Loves Laptops
Posted in Music, TV, Web, tagged dead, Digital, Heroes, Hiro, John Lennon, Laptops, Masio Oka, OLPC, The Beatles on December 28, 2008 | Leave a Comment »
John Lennon has been used in a US advert for charity One Laptop Per Child (OLPC) 28 years after being shot dead in New York. The initiative aims to give each child in developing countries a solar powered laptop in order to give them access to the wealth of knowledge that the internet has to [...]
Double Standards
Posted in Food & Drink, Shock, TV, Web, tagged alcohol, banned, binge, condom, drinking, health, Sex, Shock, southern comfort on December 9, 2008 | Leave a Comment »
Brand Repubic are reporting that a government funded study has shown that advertising and binge drinking aren’t as interconnected as initially believed, with the evidence indicating that “there is some uncertainty over the mechanisms linking advertising to consumption… it is unclear whether advertising restrictions can be expected to have an immediate effect on consumption”. This [...]
Mock & Awe
Posted in Food & Drink, Music, TV, Web, tagged Berocca, Here It Goes Again, OK Go, Treadmills, YouTube on November 25, 2008 | Leave a Comment »
This was one of the most original music videos ever, a simple premise which has been incredibly well put together. This led to it having nearly 42 million views on YouTube, not bad for what was a fairly unheard of indie rock band from the US (though I must say I am a fan). This [...]
Shocking?
Posted in Poster, Promotion, Shock, TV, tagged Burnout, Nike, Promotions, Sex, Shock on November 18, 2008 | Leave a Comment »
We all enjoy viewing those ad’s which have been banned by the ASA and similar authorities worldwide. They essentially kept Chris Tarrent in work prior to Who Wants to be a Millionaire keeping him busy. I recently came across this Nike ad, which I thought was too good not to share. This also led me [...]
The start of big things?
Posted in Music, TV, tagged John Lewis, M-eye, Marketing, The Beatles on November 13, 2008 | Leave a Comment »
M-eye…Marketing Eye, simple yet possibly veering into a certain video game consoles territory, let’s just see if we can rival that level of success. My first post is fairly straight forward, just an example of how music can really give a simple idea a memorable message. Apple have been doing it for years and it [...]
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