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Archive for the ‘Viral’ Category

Many brands desire for their web content to go viral. Obviously due to the benefits of reaching a wider audience and raising brand awareness. However, not many brands can really claim to have achieved genuine viral success up to this current stage in time. By this I mean that brands have yet to succeed in [...]

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Many football fans will be chuckling (or fuming) today after the treatment ITV gave to its coverage of the FA Cup 4th Round replay last night.  The broadcaster interrupted the final few minutes of extra time to run an ad break, purposefully or not, and subsequently failed to screen the only goal of the Merseyside [...]

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Losing friends, gaining weight…is that not your new years resolution!? Well Burger Kind US are trying to make people embrace this philosophy by adopting a campaign linked into Facebook. The initiative requires the user to download  a Facebook application called the Whopper Sacrifice which will allocate them a voucher for a free Whopper once they [...]

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With Macworld, Apple’s annual conference now underway, The Onion haven’t missed the opportunity to rip into the technology giant with this mock up of their interpretation of the future of the laptop computer. A laptop with an iPod click wheel instead of a keyboard – genius. All publicity is good publicity after all…20 minutes battery [...]

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To destroy is becoming the new way to create interest amoung your market it would appear, at least digitally. Apple have a new ad made by TBWA/Media Arts Lab which is featuring on Yahoo games website which deconstructs the page in accordance with the movement of the iPhone. This comes after Nintendo did a very [...]

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With the holiday season approaching fast, the messages of being careful when it comes to the various stupid things you can do after a few too many are becoming more prevalent. I received an email today with this viral produced by MTV and Auto Trader, it’s from last year but appears to be doing the [...]

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Wow…just wow!

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It appears Tango is making a return, with their new ad indicating something huge is going to happen on Monday the 24th November…I do love these ad’s with a build up to bigger things, but I’m not sure this has quite enough awareness to get that effect at the moment! I’m sure it will be [...]

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