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Archive for the ‘Web’ Category

Top 10 tweets for October ’09

Posted in Web, tagged , , , , , on November 1, 2009 | Leave a Comment »

Using Hootsuite, here are the most popular tweets from @m_eye during October: 1. Reasons people click on banner ads [pie chart] http://ow.ly/tJvX 2. http://ow.ly/sTNJ – 5 year old boys kills 800 pound ‘gator in Houston. Reminded me of this Onion feature – http://ow.ly/sU1X 3. The latest Samsung mobile phone viral. Not up to their usual [...]

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Advice for those trying to get a job in advertising

Posted in Web, Work, tagged , , , , , , , , , on October 31, 2009 | 3 Comments »

As deadlines for many grad scheme applications are approaching there are likely to be many young people who will be left disappointed and feeling that it’s an uphill battle to get into the advertising industry. Having gone through the process myself I wanted to offer some advice to those who are now in a similar [...]

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When are you emigrating to Facebook?

Posted in Web, tagged , , , , , , , on October 27, 2009 | Leave a Comment »

‘If Facebook were a country it would be the 4th largest in the world’ How many times have you read that over the last year (with the figure adjusted accordingly). Facebook isn’t a country, a country is a politically controlled geographical area (so Wikipedia tells me…realiable source?). What kind of government runs Facebook, what is [...]

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Brand slam

Posted in Viral, Web, tagged , , , , , , , , , , , on October 24, 2009 | Leave a Comment »

There has been a growing trend over the last year or two of American brands producing combative advertising that targets their competition. This used to be a frowned upon practise but apparently those frowns have been turned upside down (sorry!) to now be a norm of stateside ad tactics. This last week has brought it [...]

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Buzz for Good

Posted in Media, Web, tagged , , , on September 23, 2009 | 4 Comments »

Over the last month or so I’ve been let loose to play with some social media monitoring tools and weigh up their business potential. I now like to think I’ve got good a grasp on what they can do in commercial terms, but I was always tempted to delve into more general social insights. I [...]

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Judging Sentiment – Use the People?

Posted in Media, Web, tagged , , , , , , , , , , , , , on August 25, 2009 | Leave a Comment »

A lot of people, myself included, believe the big money in social media monitoring will come from producing a fool-proof algorithm that can interpret sentiment online. At the moment tools such as Scout Labs  provide around 70% accuracy when it comes to understanding the tone and feelings expressed online, determining the language used to be [...]

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Social Media…Just Do It! (number 7)

Posted in Media, Web, tagged , , , on July 23, 2009 | Leave a Comment »

Social media, it’s all a bit cool for school at the moment, everyone wants to know how to get the most out of it without committing resources to it in case it all goes wrong. Well it’s got to the point where the numbers are talking for those that have thrown their weight behind their [...]

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Skittles – The brand equivalent of free climbing

Posted in Shock, TV, Web, tagged , , , , , , on July 15, 2009 | 1 Comment »

Skittles, recently they went about changing their website to a shed load of internet & social media content which was modifiable by the general web population such as twitter feeds, facebook fan pages and wikipedia entries. The process didn’t start off too smoothly with the twitter feed bringing in any tweets that featured the word [...]

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Top 5 Dropped Ad’s

Posted in Music, Print, Shock, TV, Viral, Web, tagged , , , , , , , , , , , , , , , , , , , , , on July 5, 2009 | Leave a Comment »

Sometimes you just need to know when to cut ties with a message that isn’t right…other times companies absolutely bottle it when they find that their ad brings a little negative attention towards their brand. Recently Microsoft decided to drop their IE8 ad featuring Dean Cain (formerly of TV’s Superman series) due to public pressure, [...]

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50,000 Balloons in Each Aero

Posted in Design, TV, Web, tagged , , , , , , , , , on March 4, 2009 | Leave a Comment »

Aero are attempting to reposition themselves with a more male orientated ad featuring Brazilian pro skater Bob Burnquist riding a skate bowl in California filled with 50,000 brown balloons. The campaign follows the previous female orientated ad which involved a half naked man wandering around his apartment: The new ad clearly looks to move the [...]

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