Posts Tagged ‘original’

Isn’t it annoying when you see an original idea, but it is so simple that you wonder how you hadn’t though of it? Here’s another.

Converse used terms that were generally unclaimed in Google Adwords to drive people to content that would be relevant to the type of people that search for them. The video case study explains it rather well. Watch, and start wondering how you haven’t thought of it already…

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